Achieving Value Proposition Fit & Business Fit

MGIT IIC — Innovation & Entrepreneurship Development Session

Date: 30 July 2025
Speaker: Dr. K. C. Sabitha, Convener, IIC MGIT
Quarter: IV

The Institution’s Innovation Council (IIC) at MGIT organized an engaging session on “Achieving Value Proposition Fit & Business Fit.” The event aimed to help students and faculty align their innovative ideas with real customer needs and market realities—ensuring both value creation and sustainable business modeling.

Objective

The primary goal of the session was to enable participants to:

• Understand how innovative products and services solve genuine customer problems.
• Learn frameworks to ensure business model viability, scalability, and market alignment.
• Use tools such as the Value Proposition Canvas and Business Model Canvas for mapping customers, value, and revenue strategies.

Session Highlights

• Introduction to Value Proposition Fit: How to design offerings that deliver measurable benefits to customers.
• Exploration of Business Fit: Aligning business models with evolving market dynamics.
• Hands-on Exercises: Participants engaged in interactive group tasks applying Lean Startup principles.
• Case Studies: Examples of startups that achieved successful product-market alignment.
• Q&A Session: Addressing idea validation, business model refinement, and incubation readiness.

Speaker Insights

Dr. K. C. Sabitha shared strategic frameworks for validating innovation ideas through customer feedback loops, iterative design, and lean development. The speaker emphasized the importance of continuous validation to achieve sustainable growth and long-term business success.

Outcomes & Impact

• Student Engagement: 150 students participated enthusiastically.
• Innovation Readiness: Improved ability to refine ideas for real-world application.
• Skill Development: Better understanding of customer-centric design and business strategy.
• Ecosystem Engagement: Encouraged students to seek incubation, mentorship, and funding.
• IIC Alignment: Strengthened MGIT IIC’s mission to promote innovation-driven entrepreneurship.

Conclusion

The session effectively bridged the gap between ideation and implementation. It empowered students to critically evaluate their ventures and provided practical tools to develop scalable, customer-focused solutions.
MGIT IIC remains committed to fostering such experiential learning initiatives to nurture the next generation of innovators and entrepreneurs.